Criticwatch

Universal this month pulled a very dirty trick on members of the Chicago Film Critics Association and, from what I’m told, some other markets as well. Early reports from colleagues that the studio was going to withhold their latest film, Baby Mama, from online critics until the last possible moment seemed, in a word, silly. Since we know the old-fashioned consciousness about the internet critic are mama’s fanboys in their basements with Jolt Cola I.V.’s connected to their crotches - you can understand their trepidation. After all, why would they be interested in a leading lady MILF who makes constant science-fiction references on one of the funniest shows on television? Silly.

(NOTE: Earlier in the week the Rotten Tomatoes score for Baby Mama was at 90% - 9 out of 10 of those "early reviews" that Universal hoped to avoid by inviting the onliners were positive. Since then, as we get closer to print, the score has dipped to 57% with 8 of the last 11 posted reviews negative. Good call, Universal.)

So, despite having (at least) three confirmed screenings in the Chicagoland area in public theaters with more than enough space to accommodate the membership, more than half of the CFCA were relegated to a screening the night before. And not just online critics. Print and radio were also reduced to this treatment while only a handful of select media were invited as early as April 8 and some were invited to all three (including the 10th & the 17th.) 60 members of the CFCA and, give or take, a third were invited to anything allowing a review before their deadlines.

This is the same studio that screened Forgetting Sarah Marshall at least three times before its opening in the city as well and no one, to my knowledge, was left on the chopping block; a film which got Universal its best reviews of the year - including multiple CFCA members who said it was the funniest movie they had seen so far this year. (I don’t know if its the funniest ever, Mr. Roeper, so let’s scale it back a little - but very funny nevertheless.)

Speaking of chopping blocks, the reason for this lengthy introduction is so we can congratulate Universal for getting precisely what they wanted. Few CFCA members would be so bold as to speak out loud such ostentatious prose for a studio to plaster on the film ads. But WGN Radio’s Dean Richards has let it all hang out and called Baby Mama:

"The freshest, funniest comedy of the year."

WOW! Fresh AND funny? That combo has never been utilized together in film before; and certainly never mentioned here on Criticwatch as the mark of the unintelligible blurb whore. I’m sorry, but this is more embarrassment than anything else. One of Windy City’s own who has done little, if anything, to support the organization, when asked, stays in Universal’s favor by either speaking or e-mailing those words to one of their representatives looking for a reaction to the screening that about two-thirds of his colleagues were denied. How does one sit down to write those words? Is that an honest reaction?

Having not seen the film, I cannot attest to how funny it may very well be. But exactly how fresh is it, four months removed from a year known frequently referred to as the “year of the pregnancy.” Does Knocked Up, Waitress and Juno ring a bell? Baby Mama is about as “fresh” as a Maury Povich episode. But maybe it IS the funniest comedy of the year, but how would I know as I stand with my CFCA brothers and sisters who weren’t invited.

Besides, I have it on good authority from Shawn Edwards that Drillbit Taylor was “the freshest and funniest comedy in a long time.” Good company, Dean.

Film Title: Leatherheads
Released by: Universal
Tomatometer: 56% (as of Apr. 4, 2008)

Respected Critics Say:
“Leatherheads is laid-back, amiable and terminally tepid.” – David Ansen, Newsweek
“Leatherheads labors so strenuously to approximate some of the old screwball spirit of the ’30s and ’40s that it winds up in traction.” – A.O. Scott, New York Times
“There’s a flatness about the whole enterprise — like drinking champagne, but from an old house slipper.” – John Anderson, Washington Post

What I said:
“It seems as if the MPAA unfairly upped a clear "PG" movie into a "PG-13". But adding numbers can’t even the score on the edge that Leatherheads lacks in the sharpness of its humor delivery and the hits on the field.” - Erik Childress, eFilmCritic.com

Seen On Newspaper Ads:
"Clooney throws us a rowdy party of a movie." – Peter Travers
"Smart!" – Sandie Newton
"Charming!" – Andrea Vecchio, NBC-TV (WKYC)
"A real treat." – Jim O’Brien, ABC-TV
"Witty!" – Rusty Gatenby, ABC-TV
"Original. Pure fun!" – Rachel Smith
"Funny! A winner!" – Mose Persico

Leatherheads certainly isn’t getting horribly reviewed. It’s pretty close to split right down the middle. Just not enough to hit the "fresh" mark on Rotten Tomatoes (which is 60%.) Universal clearly had a tough time getting the cream of the crop to say anything nice about the film though and they had to go into their daisy chain of whoredom to throw out such insightful comments on the ads today.

There’s ol’ Travers on his two-quote-a-week minimum (he’s also the solo performer on Shine a Light Friday). I don’t know how a film that purports to be "screwball" and yet is so lethargically passive can be described as a "rowdy party." But I guess "lethargically passive" wouldn’t really get your name in the papers. There’s Sandie Newton & Andrea Vecchio, who among their brief appearances in 2007 dropped their panties for Universal’s Evan Almighty. Welcome to the 2008 party Mose Persico! It’s your first quote of the year!!! Took you longer than it did last year when you whored up for Universal in January for Smokin’ Aces. The last film Mose called "a winner" by the way - The Game Plan.