Criticwatch

I Am Sam.

Film Title: I Am Legend
Released by: Warner Bros:
Tomatometer: 68% (as of 4 Feb 2008)

Respected Critics Say: "I liked it better when it was called 28 Days Later." - Duane Dudeck

Borderline Quotewhore Sightings: (4)
"Explosive"- Kirk Vanderbeek, Real Detroit Weekly
"Intense" - Bonnie Laufer, Tribute-TV Canada
"Moving" - Gebbad Hall, Reelz Channel
"Stunning." - David Sheehan

Definite Quotewhore Sightings: (4)
"Magnificent." - Earl Dittman
"Unbelievable. Remarkable…" - Ben Lyons
"One of the greatest movies ever made" - Ben Lyons (again!)
"Dynamic. Exhilarating. Exciting. Entertaining." - Shawn Edwards
"One of the best films of the year" - Shawn Edwards (again!)
"Suspenseful. Gripping. Oscar worthy" - Kelli Gillespie, FOX-TV

I Am Legend marches right into the Criticwatch Movie Hall of Shame for this marketing mess o’quotewhore fluffery. Long time whorebag, Shawn Edwards, doesn’t hold back, dishing out the reacharound to his homeboy Will Smith, and Earl Dittman’s usual multi-line floral bouquet goes missing in favor of the less obvious, but no less incorrect, ‘magnificent’.

But it’s E!’s Ben Lyons who really takes the cake here. Not satisfied with two single-word blurbs that would be almost guaranteed a trailer spot, he goes for the big kahuna of pullquotes - the ‘greatest ever’ line - and Warner Bros, not knowing when to stop puffing up their poster, just goes right along with it.

Here’s a tip, Warner Bros marketers; if it’s too much praise, we know we’re being sold a bill of goods. Next time ask Lyin’ Lyons for something a little less obvious.